That’s not stubbornness — it’s psychology. When people feel their freedom to choose is under threat, they raise a force field. Researchers call it reactance. And when it goes up, your influence drops to zero.
The good news: you can lower it. Not by backing down or giving up, but by changing your approach. In this episode of Leadership Insights that Build Real Trust, Dr. Phillip Shero walks through three concrete steps that reopen the door to influence without compromising your integrity.
If resistance and pushback are costing you trust with your team, let’s talk.